Business Description

This eCommerce business specializes in tactical and outdoor gear, experiencing consistent growth year-over-year. It caters to survivalists, preppers, and outdoor enthusiasts by offering a range of popular products like rifle cases, tactical backpacks, and seatback organizers. The business operates remotely, utilizing third-party logistics for order fulfillment, which allows for minimal owner involvement. With an average order value of $110 and an 11% repeat customer rate, this business serves an engaged audience of approximately 27,000 email subscribers, 19,000 SMS subscribers, and over 40,000 social media followers. It stands out with proprietary products, including custom-designed rifle cases and tactical gear. Marketing strategies leverage Facebook and Instagram ads, achieving an average return on ad spend (ROAS) of 3, and utilize retargeting campaigns through Google Ads to drive traffic. The business's hands-off operations are highlighted by its reliance on 3PL for fulfillment, enabling remote management with only 8-10 hours of