Business Description

Established in 2017, this online business specializes in affordable, high-quality athletic apparel sold mainly on Amazon. Focusing on timeless and basic sportswear such as plain t-shirts and polo shirts, the company caters to a wide range of customers seeking essential athletic wear without the premium price tag of major brands. With a strategic repackaging initiative launching by the end of 2024, the business aims to generate significant cost savings and boost its value, aligning with consumer trends favoring sustainable fashion and capsule wardrobes. Key highlights of this business include its strong market presence on Amazon, boasting a 99% positive seller feedback and top rankings in various product categories. With a lower-than-average return rate of 13.5%–14.25%, compared to the industry standard of 20.8%, the company demonstrates high customer satisfaction, enhancing operational efficiency and profitability. Additionally, its dual-brand strategy, including a line of pet products, offers opportunities for diversification and expansion