Business Description

Established in 2014 and acquired in 2015, this supplement business has become a trusted name in the bodybuilding community, offering all-natural products for bulking, cutting, and strength-building. Manufactured in FDA-inspected, CGMP-certified facilities, the supplements maintain top-tier quality and safety standards, with high gross margins and efficient operations. The average order value is $70, with popular bundles reaching $189. A Michigan-based logistics provider handles order fulfillment, contributing to the business's strong customer loyalty and 25% repeat order rate. Despite past legal challenges and COVID-19 impacts, this supplement business retains a solid foundation with untapped growth potential. With opportunities for marketing and channel expansion, particularly on Amazon, an entrepreneur with marketing expertise could leverage the brand's recognized name, quality products, and loyal customer base to reignite growth in the Health and Fitness Ecommerce market. The company's standout features include high-quality, all-natural products appealing to health-conscious athletes,