Business Description

This e-commerce company specializes in personalized, high-quality nutritional supplements, primarily serving customers in the Dutch and Belgian markets. Founded in 2019, the business offers a unique vitamin test that provides tailored recommendations on vitamins, herbs, and minerals based on individual needs. Customers can go through this online test to receive personalized daily vitamin doses conveniently packaged in individual sachets through an exclusive supplier agreement. With a carefully curated selection of about 25 products, the company caters to a variety of health goals, offering both customized and standard supplements. Operating on a subscription model with options for one-month or three-month renewals, the business has achieved a high customer conversion rate of around 96%. Customers also have access to a dedicated online platform where they can find detailed product information, manage subscriptions, and update their health profiles through periodic tests for continuous customization of their orders. Leveraging valuable consumer data from over two million completed vitamin tests, the company implements highly targeted marketing strategies to maximize efficiency. Supported by a robust IT