Business Description

This successful 8-year-old personal care subscription brand focuses on premium shaving products for women and girls. Their product lineup includes 20 unique items, with the majority of sales coming from subscription services. The brand boasts a robust customer base of over 16,000 individuals, making it prime for targeted marketing strategies. Operations run smoothly with the owner overseeing the business for 10 hours per week along with 3 dedicated part-time staff members, ensuring efficient order processing and customer support. With a current customer lifetime value of $308, which surpasses the industry average by 2.4 times, the business presents significant growth opportunities. Strategies such as expanding the product line, implementing paid marketing campaigns, enhancing SEO practices, and leveraging social media are in place to drive further growth. The owner, who spends a limited amount of time managing the operation, is willing to provide comprehensive transitional support tailored to the buyer's needs. The decision to sell is motivated by a desire to pursue alternative business endeavors, making this an