Business Description

Gownies / Baby Be Mine was founded in 2003 by Helen Tekce and Isabelle Gartner with a modest investment of $2,000 each. Starting by selling products from Turkey on eBay, the company initially operated through BabyBeMine.com. The brand later expanded to Gownies.com, focusing on hospital gowns, recovery wear, and labor and delivery garments due to a growing market demand in that sector. Gownies is recognized as a key player in healthcare apparel, offering stylish and functional patient wear to enhance comfort and dignity. The brand has become a leader in the niche market by combining fashion-forward designs with practical features. Additionally, Baby Be Mine, a branch of the company, is known for its premium maternity and baby products that blend luxury, functionality, and style. The brand has successfully established its presence in the upscale market for maternal and infant goods. With a strong online presence at babybemine.com, Gownies / Baby Be Mine has achieved prominence in