Business Description

This company, established in 2008, specializes in developing user-friendly products to help customers protect and manage their photos, videos, and contacts across different devices. Their flagship product streamlines data backup for iPhone, Android, PC, and Mac users, simplifying a process that often involves various complexities like different phone types, operating systems, and storage considerations. With a strong focus on their target demographic of women aged 45+ with a family-oriented lifestyle and modest tech skills, the company has found success through multiple sales channels, including HSN, QVC, Amazon, Shopify, and more. Operating with a dedicated team of 11 members in the U.S., this business has a well-coordinated structure for inventory management and order processing. While the current owner acknowledges a lack of expertise in digital marketing, the company presents a significant opportunity for growth in this area, having allocated minimal spending on paid ads. Additionally, the business is ready for new ownership, offering significant inventory as part of the purchase price