Business Description

An established eCommerce brand specializing in patented Magnetic Collar Stays is available for sale with SBA financing approval. The business, operating for 18 years, offers a unique product that transforms shirt collars into hidden-button-down collars. With a diverse distribution network spanning the US, Canada, and Mexico, the brand leverages both online platforms like Amazon and Shopify, as well as wholesale channels to drive consistent sales, particularly leading up to Father's Day. They utilize various marketing strategies, including paid ads on Google, Facebook, and Amazon, email campaigns to a database of over 47,000 subscribers, and SEO initiatives. Key performance indicators for the brand include a 23% repeat order rate and an average order value of $44.16 on Shopify and $25.74 on Amazon. The business operates with a low workload, requiring only about 6 hours of owner involvement per week, with the remaining operations managed by a dedicated team comprising a COO, bookkeeper, order fulfillment worker,